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The Importance of Having a Compelling Offer

Written by Hamish Braddick on April 1st, 2008.      0 comments

The fourth step to web site visitor conversion is – what’s in it for me? To complete this step you need to provide the potential customer with a compelling offer!

Ideally, your compelling offer will be something that is of high-value to the customer, but costs you very little. Remember the hardest order or enquiry is always the first. Think about what you can do, or what you can offer to get that first order or enquiry.

Topics: Persuasion


About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest website design and digital marketing agency in New Zealand and has recently made moves into Australia. This is the Zeald story …

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