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The Importance of Having a USP and Guarantee

Written by Brent Kelly on April 1st, 2008.      0 comments

The sixth and final step is – is it worth it?

Your USP (Unique Selling Proposition) states clearly what your web site offers and how you are different from your competitors. It is important that you combine this and a strong guarantee into your web page design to help remove fear from the final risk assessment stage of the buying process.

Topics: Persuasion


About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest website design and digital marketing agency in New Zealand and has recently made moves into Australia. This is the Zeald story …

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