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The Importance of Trust and Credibility

Written by Brent Kelly on April 1st, 2008.      0 comments

Building trust and credibility is an essential part of any sales process. If you can successfully establish trust and credibility and build a strong rapport with a potential customer through your web page design then you will be well on your way to completing the first three steps.

But how does one establish trust and credibility with a potential customer without meeting them? How does one establish trust and credibility on a web site?

  • Testimonials
  • References
  • Partners & affiliates (credibility by association)
  • Guarantees
  • Awards
  • Case studies
  • Evidence of a physical presence
  • Privacy and other legal policies
  • Professional design and error-free content (more credibility).

Many of the trust elements work very well as highlights in the right-hand column of the web page design.

Topics: Persuasion


About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest website design and digital marketing agency in New Zealand and has recently made moves into Australia. This is the Zeald story …

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