WEBSITE DEVELOPMENT & RADICAL DIGITAL TRANSFORMATION

Using a “P.S.” to Produce Action – Long Sales Copy

Brent Kelly
Published on

Element #10


The “P.S.” is one of the most important parts of a sales letter. Apart from the headline, it is read more often than any other part of your sales copy!


Use a “P.S.” field to re-state your offer one last time (and remind the reader of the major benefit of your offering).


Encourage the reader to ‘order’ or ‘enquire’ immediately.


Sometimes you might even wish to add another key benefit here, as a ‘surprise’ for your reader. These small and meaningful portions of text are often heavyweights in that last-minute decision-making process. As they are easy to tune and test, you’ll soon be discovering exactly what works with your customers– what pushes their buttons. So monitor your results!

Brent Kelly
Published on
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Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

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