WEBSITE DEVELOPMENT & RADICAL DIGITAL TRANSFORMATION

Using the Price to Produce Desire - Long Sales Copy

Brent Kelly
Published on

Element #6


Now comes the time to present the price in your long web page sales copy. Before you present your price information you need to ensure that you have covered everything possible to make it a ‘non-issue’. Make sure that you have created as much ‘value’ as possible through the presentation of your benefits.


Remind the reader of the goal, problem or need that is being solved / satisfied by your product or service. Summarise the major benefits associated with your offering, then … present your price.


There are a number of techniques that can be used to make the price as acceptable and attractive as possible:


  • compare your price with the financial benefits or cost-savings that will be obtained through the use of your offering
  • show a price that is discounted from the normal price of the product
  • compare your price with that of similar priced products.
Brent Kelly
Published on
logo netguide 2011logo netguide 2012logo netguide 20132014 footerlogo deloitte logo deloitte logo deloitte logo deloitte logo deloitte

About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest SME website design and digital transformation agency in New Zealand and has clients throughout both New Zealand and Australia. This is the Zeald story …

read more
 

Connect With Us

Facebook Youtube Twitter Linkedin
 
 

Contact Us

New Zealand
0508 932 748
Australia
1800 224 032

 

Support