Email me when new posts are made to this blog

Using the Price to Produce Desire - Long Sales Copy

Written by Brent Kelly on April 1st, 2008.      0 comments

Element #6

Now comes the time to present the price in your long web page sales copy. Before you present your price information you need to ensure that you have covered everything possible to make it a ‘non-issue’. Make sure that you have created as much ‘value’ as possible through the presentation of your benefits.

Remind the reader of the goal, problem or need that is being solved / satisfied by your product or service. Summarise the major benefits associated with your offering, then … present your price.

There are a number of techniques that can be used to make the price as acceptable and attractive as possible:

  • compare your price with the financial benefits or cost-savings that will be obtained through the use of your offering
  • show a price that is discounted from the normal price of the product
  • compare your price with that of similar priced products.


About Zeald

Zeald was formed in 2001 by three young guys from the small New Zealand town of Mangawhai Heads. Now, Zeald is the largest website design and digital marketing agency in New Zealand and has recently made moves into Australia. This is the Zeald story …

read more

Connect With Us

Keep up to date with industry news, stay ahead of the competition with our helpful articles

Facebook Youtube Twitter Linkedin

Contact Us

New Zealand
09 415 7575
1800 224 032

42 Tawa Dr, Albany, Auckland 0632