Massive Display Network
The Google Display Network is made up of more than 2 million websites, videos, and apps where your display advertisements can show up when visited by your potential customers. With approximately 4 billion Googles you can get your message across to virtually anyone across the globe. You can advertise to your customers while they read articles, watch videos, or play their favourite online games – maximising exposure and staying on top of minds until they’re ready to purchase.
Reach new audiences who may be interested in your products
Google Display Ads allows you to advertise your products or services to people showing interest in your products or services through the keywords they use, websites they visit, and topics they’re most interested in.
Be visible to people actively searching for your products
You can reach customers who are actively searching for products similar to yours. Google keeps track of user searches and allows you to get in front of those who have previously run searches for items similar to yours.
Remarket to existing customers
The easiest customers to sell your products to are your existing customers. Google’s advanced targeting system allows you to advertise to customers who previously purchased in your store. It also allows you to target customers who previously showed interest in your business by visiting your website, adding items to cart, or downloading your app, but have yet to make a purchase.
Proactive form of advertising
Unlike its Search counterpart, Display Advertising does not require users to make an online search before the ads are shown. Display ads are shown depending on the customer profile, intent, and relevance of the content of your ads. They appear across all types of devices in various formats.
Responsive Display Ad Formats
Here's a sample of what an ad looks like on mobile and desktop:
Target specific demographics
Unlike native forms of advertisement, you can select and narrow down your ad audience according to demographics. Display advertising allows you to target your ad audience according to age, gender, and even parental status.
With Display Advertising, you gain better control over your spending by making sure that you get your advertisements to the right people in moments that truly matter.
It lets you provide a consistent message to your customers whichever device they may be on and nurtures them as they go through the buying journey. This makes your brand more memorable and helps you stay top of mind when your customers are finally ready to make a purchase.