Upgraded components | Standard Text Ads (STA) | Expanded Text Ads (ETA) | Benefit |
Headlines | 25 characters | 2x 30 characters | More prominent headlines and room for creativity. |
Display URL | 35 characters | 2 paths x 15 characters | Domains are now automatically extracted from your final URL. Two URL paths can now be customised. |
Description lines | 2x 35 characters per line | 80 characters | A single, consolidated description line improves the overall ad design. |