Business Insights

Zeald carries out strategic management restructure

Andrew Wassenaar
Published on


Zeald, New Zealand’s largest website development and digital marketing company has undergone a tactical executive management restructure. After 15 years as CEO, company co-founder David Kelly will be moving into the role of Zeald Chairman.


This strategic decision has not been implemented lightly, and will see Zeald aligning with a tested ‘visionary and integrator’ business model. This approach will put Zeald in the best position for future growth in an ever changing industry.


With the organisation having reached its current size, the board and executive management felt that the often disparate roles of ‘visionary’ and ‘integrator’ should no longer be handled by one person alone. With this in mind, it was decided that leveraging David’s natural strategic and planning capabilities would be the best way to ensure that the company's vision is a key priority, and is interwoven into the very fabric of the organisation. This direction will see David focused on executing the company’s strategic plan, and moving away from the day-to-day management that an ever growing company requires.


David Kelly, incumbent CEO of Zeald says: “This move marks the next chapter in what has been a very exciting history for Zeald. Stepping into the role of company chairman is by no means an attempt to distance myself from the company. The truth is quite the opposite. I have always seen myself as more of a visionary, so completely support the decision, and am looking forward to investing myself in each individual facet of the company, developing it from the inside-out.”


While David moves into a more strategic role, Zeald’s CFO, Andrew Forsyth will be moving into the role of company general manager. Andrew will take the part of ‘integrator’ and fulfil the operational requirements of the company. Andrew has many years experience managing companies at an executive level, having been CEO of Premier Books and GM of Monarch, before joining Zeald in 2014.


“I have the utmost confidence in Andrew’s experience and ability; he is a tried and tested leader and I wish him all the best in his new role”, adds David.


This new structure will go a long way to bolstering Zeald’s existing position as a market leader and help them to stay ahead in a continually evolving digital landscape.

Andrew Wassenaar
Published on

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