Hello, my name is David Kelly, and I lead the team at Zeald. Websites are amazing things! Whenever I think about the characteristics of a website, and the potential that it can offer any business on the planet, I continue to be amazed.
In our first four years in business we strived to develop really good websites for our customers– websites that sell! And we had some fabulous success stories. But, unfortunately almost 70% of our customers were only achieving mediocre results. After many months of ‘head-scratching’, we decided that the only way to find out why this was happening was to become one of our customers ourselves.
So I approached a number of our newest customers and offered to manage every single aspect of their website. I offered to do absolutely everything – plan it, oversee the design and build of it, load it with the appropriate information, launch it on the Internet, and then manage every ongoing aspect of it.
It was one of the most interesting and fulfilling experiences of my life. Six months of hard work showed me, among other things, one undeniable fact:
There are a number of other ‘key factors’ to consider…
From my experience with our customers, the following makes a website successful:
In our success stories, all of these ‘key factors’ were in place. Either, the business had the people internally who had the know-how to deliver these factors, or the business had paid-professionals to deliver them. But the problem was, most of our customers were small businesses with neither the know-how nor the funding to deliver all the missing keys to success!
One thing’s for sure, we were not about to change our company focus or approach, and start producing websites for bigger companies, just to get past this obstacle. But, we knew that we needed to change something if we wanted to see more of our clients succeed. If we wanted a higher rate of successful clients we needed to start offering the missing parts. We needed a program for website success …
So we created “Websites that Work” (WTW), a program for ensuring website success! It’s the culmination of four years of experience and nine months of hard work! Four years of learning everything we could about the missing factors, and nine months of testing and measuring everything that we had learnt and dropping anything that wasn’t working. The WTW program is a complete system for achieving a website that delivers real business results.
The WTW program is a unique seven-step process to achieving website success. But, before we have a look at the different steps within the process let me introduce you to the E-business Bible!
One of the most crucial parts of any program, are the materials provided as part of that program. As part of the WTW program you will be provided with a boxed E-business Bible. The E-business Bible is a set of modules that outline the key things that you need to do and understand in order to produce a successful website. The modules are – Plan, Design, Build, Train, Load, Go-Live, and Promote & Tune.
So, let’s take a look at the WTW program in detail.
The first step in the WTW program is the ‘Plan’ step. The ‘Plan’ step is one of the most vital steps in the whole WTW process. It involves building a complete plan for your website with the help and advice from a trained Zeald Internet consultant. Your Internet consultant will provide you with advice and guidance to ensure that all critical issues are covered and the plan that is produced forms a solid foundation for your new website.
Areas covered include website vision, website objectives, unique sales proposition (USP), competition analysis, targeted results and calculated return on investment, the domain name, website usability, homepage design & layout, establishing trust and credibility, site map, internal page structure, delivery & payment processing, website promotion and traffic generation, and so on.
Now comes the time to produce a design for your website. Our design team will investigate all your current branding - logos, brochures, letterheads, packaging and store signage (if relevant), along with any comments you may have about how you would like your online branding to look. The design team will then design a complete look and feel for your website, using our internal website framework that fits perfectly into your brand and models it correctly in the ‘cyberspace’ world. These designs will be presented to you for approval before moving on to the next step.
The next step is to build your new website. The designs for the new website will be handed over to our development team and the new website will be built on top of a software application called the Zeald E-business Suite (ZES). ZES is a piece of software that helps you manage every single aspect of your website– the content, the orders/enquiries that your receive, your customers, the promotions and the ongoing day-to-day performance of your website.
Once the website has been built it will be extensively tested and then certified by our engineers for release.
Now you need to learn exactly how to use the ZES software to manage every aspect of your new website. But don’t worry – that is what this ‘Train’ step is for. In the ‘Train’ step you will be trained in every aspect of your website– how to load and manage content, how to receive and process orders or enquiries, how to collect customer information, how to merchandise and run promotions and how to measure and monitor your website performance on a monthly basis.
Content loading time! Now comes the time to load your website with content. This is one of the most important steps of the whole WTW process.
You will be introduced, as part of your training, to the different parts of your website that you will need to load. You will also be taught how to write sales content that sells! If you are too busy to write content or proof-read the content then don’t worry! We can put you in touch with expert content writers who can do it all for you, or hand-hold you through whatever stage you need assistance with.
Now your website is ready to be launched live on the Internet! Let the excitement begin!
So there you have it – the six steps of the WTW program and that is where most website companies will stop! However, there is one last crucial step; an ongoing step that never ends!
One of the most crucial (and so-often missing) steps that I found when running my undercover operation as a Zeald customer, was the final step…
Your website is now live on the Internet! But how will anyone find it? How will anyone know that it is there? How can you attract targeted visitors, who are interested in your products and services, to your website? Enter the ‘Promote & Tune’ step!
The first part of the step ‘Promote’ is aimed at launching initiatives designed to attract targeted visitors to your website. Whether it is search engine optimization, advertising, email promotions, existing company promotion or some other form of website traffic generation– ‘Promote’ is one of the most crucial steps to your website’s success. ‘Promote’ implements the initiatives that were decided way back in the ‘Plan’ step of the process (remember how I told you the ‘Plan’ step was so important?).
The second part of the step is ‘Tune’. The ‘Tune’ step can be summed-up in three simple words – ‘Measure’, ‘Test’ and ‘Tweak’! The ‘Tune’ step is about ensuring that your website is converting as many website visitors into enquiries or sales as it possibly can.
The ‘Promote & Tune’ step is an ongoing step that never ends. Just as you would never stop promoting and working on your business, you should never stop promoting and tuning your website.
But, both website promotion and tuning can be tricky business and you need to know what you are doing.
At this point I think it is a good idea to talk a little bit more about the Zeald philosophy.
Most companies who specialise in website design, build their customers a website and send them on their merry way; wishing them all the best.
We do not believe in this approach!
Once your website has been launched the fun and games have only just begun. There is still work to be done! And it is not fair to run off and leave you to face the world alone with your new website!
In fact, most of our customers have told us that they just wish they had someone who knew what they were talking about, right by their side, that they could talk to whenever they needed some advice…
The E-business Hotline is one of the most crucial and unique aspects to the WTW program– every month you have ongoing access to the E-business Hotline!
The E-business Hotline is your 9am – 5pm, Monday-Friday access to a Zeald Internet consultant for all those tricky website promotion and tuning concerns. You can work with your Internet consultant to ensure that you are getting enough visitors to your website and that those visitors are buying products or services, or making enquiries. And most importantly, you can work with your Internet consultant to ensure that you are receiving a return on the money and time that you have invested in your website!
So how much do you think it would cost to purchase an excellent program for your website’s success? $10,000? $20,000? Maybe even $35,000?
Well the great news is this…
The “Websites that Work!”™ program costs only $4,997 + GST!!… plus an ongoing monthly fee of $97 + GST. Your ongoing fee is for the hosting of your website, five email addresses, and access to the E-business Hotline.
Register your interest in the “Websites that Work!” program today and I will throw-in two FREE e-books that will be emailed to you immediately (click here now to register!):
The success of a website is usually measured by how many sales or enquiries are made through the website. What most people don’t know is that there are three key ‘success metrics’ that determine the success of every website. Learn what the three ‘success metrics’ are and how to improve each of these to establish a website that is on a fast-track path to success!
Are you interested in learning how your current website measures-up? This report will show you how to check on the ‘health’ of your current website. It will show you how to answer questions like:
- How long does my website take to load on a 56K modem?
- Is my website registered in the search engines?
- Has my website been built so that search engines can read it?
- Does my website follow clear website usability guidelines?
- Does my website have clear primary and secondary objectives?
- Has my website got the required legal policies?
Register today for a FREE one-hour consultation with a Zeald Internet consultant (available in Auckland, New Zealand only; phone-based consultations available everywhere else). Discuss your business, its products and services, and their potential to be promoted and sold online using your website.
Click here to register now for this FREE offer!
Thank you for taking the time to learn about “Websites that Work!”
We look forward to being of further assistance! If you have any further questions please don’t hesitate to contact me, or one of my team, on +64 9 415 7575 or firstname.lastname@example.org.
All the best with your future endeavors!
CEO – Zeald
P.S. If you got buried in the detail of the “Websites that Work!” program, and then jumped straight to the bottom of the page, click here to register your interest in the “Websites that Work” program and collect your two FREE e-books– “Secrets of Website Success” and “The Website Health Check”. Click here now!