Studies show that nearly 75% of all online shopping carts are abandoned. In order to understand the reasons why, a Customer Experience Management firm conducted a study - have a read of the results.
How can you stop this from happening? A few tips from us:
Shipping is a tricky area - free shipping is obviously a great incentive for the shopper to buy from you. But if you do that, you might have to absorb the costs, which can become expensive depending on the size of the product and how far you have to deliver the product.
There a number of strategies to stop this from happening:
This is where a visitor is considering a few websites that sell the exact same product. Even though you might be selling the same product or service as another website, there are things you can do to stand out:
Loyalty programs can also be very successful - you can use email marketing and social media to promote your programs and establish loyalty.
To persuade your website visitors to go through the sale before and stop them from changing their minds, you can use a few techniques:
There are things you can do to help your visitors if the cost of items is too high:
Optimising your checkout process is a very important part of making sure that you convert visitors into customers. A few tips from us:
This is an easy mistake to make - many websites use the sale process to get as much information as possible where as it should be the opposite.
Make it as easy as possible for the visitor to purchase from you - only ask the absolutely vital information. You can always get the rest after the purchase or you can email them.
We touched on this point above - don't make it compulsory to create an account. This can often deter - instead split the page into two and offer both options. Sign in/register and go through checkout without signing in.
It's extremely important to regularly check your site and all the pages to make sure that everything is functioning as expected. You don't want your visitor to feel like they are dealing with an unstable site. Part of having a reliable site is also going with a reliable web developer who makes sure that the site doesn't go down frequently, making your visitors nervous about placing orders with your site.
The other aspect is building trust in your site - if you want someone to put in their payment details on your site, they need to be sure that you can be trusted with their credit card details. We highly recommend using a payment gateway such as DPS or PayPal. These days most e-commerce sites display some form of secure payment gateway which put the visitor at ease especially when ordering from a new site.
If you're unsure whether your checkout process is smooth and easy to navigate through, try out some usability testing:
This can be very valuable in seeing if your user finds it easy to navigate through or if they are feeling a bit stuck in certain areas.