The checkout page allows your users to complete their order on your web site. The purpose of the page is to collect all the necessary information from the user, to allow their order to be processed.
It is important that you consider very carefully what information needs to be collected from your customers in order to successfully process an order, as you need to make this process as efficient as possible. One of the most important pieces of information you can collect is the email address of the customer. This gives you a way of communicating very easily with them as well as an opportunity to send further promotions to them in the future.
Some of the most common information you will collect on the checkout page is: