The home page is the most important page in the whole web site. It is the one page that the majority of your visitors will view. A poor homepage can destroy any chance of achieving your web site objectives, within a few seconds. A good home page is imperative for every successful web site. Your homepage should set-up the key elements necessary to close a sale or generate an enquiry (depending on what your primary and secondary objectives are).
There are six steps to any web site achieving its primary and secondary objectives: